A Summer Company business turns heads

In this provided photo, Sadie Thompson shows off one of her crowns as part of her business, Amare Crowns. (CBEC via Newswatch Group)

CORNWALL – A unique head wear business, born out of a birthday gesture for a friend, is one of seven summer businesses launched through the Summer Company program.

Amare Crowns – Amare meaning “to love” in Italian – is making custom and ready-to-wear floral crowns. The ready-to-wear are $25.

Owner Sadie Thompson told Cornwall Newswatch during the Monday launch the idea came after helping a new friend feel welcome in Canada.

“For her last birthday, we decided to go shopping in Ottawa. She was talking about how back at home, everyone used to wear flower crowns on their birthday and here she feels alone sometimes and feels like she doesn’t have a culture or a group of people she can relate to,” Thompson said.

The quick-thinking entrepreneur stopped at a local shop and picked up some baby’s breath and made her friend a crown on the trip to the capital.

“And she wore it through the mall and everyone was, ‘That’s amazing, do you guys make that?’ and they loved it so much that on the way back, we were like, couldn’t we turn this into a business to make everyone feel the way you felt today?” Thompson said.

Her target market is young adults who want to change their style but it can be for any age.

“Every crown is for every person. You can be any age, any gender and wear our crowns and our hope is you can wear them with pride.”

Sadie Thompson takes part in the Zoom launch of her company, Amare Crowns, during the Summer Company launch on Zoom on Monday, June 28, 2021. (CBEC/Zoom via Newswatch Group)

Amare Crowns and six other small businesses are provided $3,000 for startup costs plus coaching for the Cornwall Business Enterprise Center. The program is funded by the Ontario government.

The other businesses are:

  • MathemaTech Tutoring and computer Support – Afaq Virk
  • Forever Green Plant Shop – Connor Budz
  • Poirier Lawn and Garden Care – Isaac Poirier-Hanniman
  • Ole Sugar Barn Ice Cream Shop – Rebecca Macintosh
  • Teethal Patel – EzShop
  • A hatchling eggs and chicks business (no additional information available)
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