South Dundas wins marketing award for masks

South Dundas Deputy Mayor Kirsten Gardner wears one of the welcoming masks that was part of the Welcome Facemask Project. The municipality won a national marketing award for the idea. (South Dundas via Newswatch Group)

MORRISBURG – South Dundas has won a marketing award for promoting tourism while embracing the coronavirus pandemic.

It won in the marketing category for municipalities with a budget less than $200,000, for its “Welcoming Facemask Project.”

The Economic Development Association of Canada judges thought the mask messaging was “a way to welcome versus a barrier to a welcoming smile and had a nice personal touch,” South Dundas said.

The masks had colourful Muskoka chairs with the inscription “Welcome to South Dundas. How can I help you?”

The EDAC has 1,000 members across Canada.