SLC taking care of business in Montreal

The following is a release from St. Lawrence College on the results of their business students at the Vanier BDC Case Challenge in Montreal:

At the 10th annual Vanier College BDC Case Challenge held in Montreal, Quebec, on February 7th and 8th, students representing Business programs at St. Lawrence College finished as Scotiabank finalist award winners in a competition that included college teams from across Canada.

During the weekend event, thirty-three teams of marketing students were given three hours to analyze a real business case and present viable marketing solutions before a panel of expert judges.

Shaun Belanger, J.P. Houze and Jorden Jensen formed the St. Lawrence College, Cornwall campus team. They demonstrated teamwork and created an innovative presentation along with the support of their faculty coach David White, coordinator of the Business programs on the Cornwall campus. “This is the fifth year we have competed in the event and represents the first time the Cornwall campus team has advanced to the finals” said White.

“Having never worked with JP and Jorden as a team before, I feel we really came together and put out a great performance. We each brought different skills and knowledge that created a great team dynamic,” reflected Shaun Belanger, a 3rd year Business Administration – Accounting program at St. Lawrence College. I truly enjoyed the experience and learned a lot from it. It was an amazing feeling to see all the hard work from St. Lawrence College pay off.”

Teammate J.P.Houze added his perspective “I had an amazing time at the competition; being able to present our work to a crowd was a great opportunity to experience a taste of the post-college applications of our studies” said Houze a 3rd year Business Administration student.

David Moscovitz, Vanier College BDC Case Challenge organizer, was thrilled about this year’s 10th anniversary competition. “From the moment participants arrived there was an atmosphere of friendship and warmth. Some schools have been coming to this event for several years and there’s a feeling of family when they arrive. It’s been ten years of growth and development where we’ve seen the quality of the presentations improve constantly,” he said. “More importantly, we’ve heard from past participants that the experience of presenting at this competition has often been the highlight of their collegiate studies.”

The competition is organized and hosted by Vanier College and sponsored by the Business Development Bank of Canada (BDC) and Scotiabank.

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