Council to decide Colts, River Kings ad share

CORNWALL – Former Cornwall River Kings owner Bernie Villeneuve once lamented the lack of ad revenue for his inability to keep the team afloat.

Now, city council will decide the share of ad revenue between the LNAH team and the CJHL’s Cornwall Colts as both teams sign new three-year contracts with the city.

The River Kings are asking for a 50-50 split on money, physically dividing the rink at center ice. Shared space, such as the two rink boards and two backlit signs, would go to the Colts.

The Colts are asking for an 80-20 split in revenue on all ad space.

Council could also remain with the status quo, giving all ad dollars to the Colts, provided they share on their terms in order to get a discount rate on game and practice ice time.

The last two options are for council to pick its own percentage split or to not give any team advertising opportunities and have the city sell the ad space itself and keep the money.

Monday’s meeting starts at 7 p.m. at city hall.

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